The cannabis market is growing at an unregulated speed, reaching $6.7 billion in sales in 2016, and is set to grow to $50 billion by 2026. While it may still seem like this industry is fairly new, the level of elegance in the design and marketing of cannabis brands is quickly increasing. Marijuana lovers presently appreciate the method cannabis has been manicured, the density of the bud, and the way it searches in a container. Plus, cannabis product packaging is everything.
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Contending in the Retail Environment
With the growing competitors and differences in laws from state to state, there is a lot to consider when creating their product packaging, and marketing. The high quality of your product alone is not almost enough – you must acquire the focus of and educate the consumer within the retail environment to increase your market share and make meaningful sales. With this in mind, we have created some must-know product of details that work directly with the cannabis market daily.
Branding is secret
The marijuana packaging in the cannabis market is reasonably comparable in shape and size throughout the brand – from Custom mylar bag and pouches to containers. Because of these resemblances, well-crafted branding is the best method to stand apart among the depend upon the rack. Including print directly to your product packaging or adding a vivid label is an outright necessity to attract customers. Make sure that your branding is cohesive throughout products, and that you make a strong impression. That does not mean your product needs to be the “loudest” one on the shelf – many marijuana brands are opting for clean and easy appearances, which corresponds to a simple alternative for consumers. Customers will often choose the product with better branding and link it with better.
Let Your Product Promote Itself
Many budtenders might not have tried the products you are marketing, and as a result, may not sell them well. By improving your product packaging with content that can be scanned through a smart device and added to your company site, more product information, consumer evaluations, and more, potential purchasers can find more about your product right in the retail environment while they have it in their hand or while seeing your display behind the counter. Connected content supplied at the best moment can be the additional piece of education required to convert a prospective consumer right into a fan.