With legalisation of cannabis, acquiring cannabis products today is modern, risk-free, and innovative. Cannabis item packaging, nonetheless, has some reaching do.
To pass through new markets and legitimize a product, leading players in the sector understand that updating their product packaging from the ‘clear plastic bags’ of the past is vital.
So don’t treat the packaging of your lawful cannabis item as an afterthought, provide it the attention it rightfully should have!
RIGHT HERE ARE SOME FACTORS TO CONSIDER:
- Types of cannabis product packaging
Cannabis items can be found in many different product packaging layouts, from glass jars to cartons to plastic bags. Each package type has its very own benefits and disadvantages, but we are seeing growth in using dispensary bags and marijuana packaging bags for cannabis products, especially edibles and powders. Below’s why:
The cannabis bags or marijuana packaging bags have distinct benefits, top among them being: They are economical in cost, lightweight and less expensive, remarkably sustainable, and consumers like their ease.
Design and target market
Because being legislated in various areas, cannabis products have gotten to totally new demographics that consist of young professionals, moms and dads, and even grandparents! These customers might be hesitant to attempt cannabis as a result of the stigma related to the product in the past. Part of packaging’s job is to put the customer comfortable and reassure them that they are getting a reputable, lawful, safe item.
So just how specifically can packaging do all that? By imparting a consumer experience of familiarity, luxury, and simplicity.
Nonetheless, bear in mind that when developing your cannabis packaging, layout choices must not unintentionally appeal to those NOT in your target audience … specifically kids. Intense, attractive graphics, cartoons, and use of words like ‘sweet’ and ‘cookies’ might really feel right from a marketing perspective however might attract the attention of children and might also be illegal in your location.
Sticking with a minimalistic but innovative design will certainly not just place your product well yet will certainly conserve you a great deal of hassle and redesign expenditures.
Lawful Demands
Legal cannabis items should stick to a special collection of requirements that usually rely on the company’s location. These regulations can mandate things like:
- Font size needed on the package
- Lawful warnings that must be posted on the packaging
- Design and branding
- Marketing that implies certain health claims
- Product packaging opacity and permeability
Due to the fact that regulations are very specific and ever-evolving, it’s crucial to devote time to properly look into the policies before dedicating them to product packaging. Manufacturers of packaging products and makers will certainly frequently have a grasp of the laws yet it is inevitably up to the customer to ensure their product packaging meets guidelines.